Our Team

Anya Kelly

Founder & Principal Consultant

Anya founded Ciao to bridge the gap between customer expectations and reality, recognizing the profound impact of every brand touchpoint on the overall customer experience.

Anya’s expertise lies in building and evolving CX programs at high-growth, global D2C and eCommerce brands. She is passionate about transforming reactive CX organizations into proactive engagement, loyalty, and insights engines that drive growth, retention, and customer-first thinking.

Andrew Rickards

Co-Founder & Advisor

A cross-functional leader and experience fanatic, Andrew’s launched, scaled, and refined CX programs for D2C disruptors including Dollar Shave Club, Ritual, and MUD\WTR.

Andrew thrives in creating operational efficiency that produces delightful experiences and is inherently driven by discovering, understanding, and capitalizing on what makes consumers tick.

We take the guesswork out of CX

In today’s saturated and competitive market, providing users with exceptional customer experience is no longer a “nice to have.”

While many brands want to cultivate a customer-centric culture and way of thinking, many don’t know where to start.

Introducing Ciao.