We take a David approach to Goliath problems.

what we’ve done

  • global expansion

    Led the successful expansion of European brands into the Americas, orchestrating market entry strategies that ensured seamless localization.

  • industry trailblazers

    From tech-enabled clean energy subscriptions to the entirely new category of scent-flavored hydration, we’ve fueled DTC disruptors across industries.

  • Retail growth

    We’ve ensured CX-readiness for DTC entry into national retail listings including Target, CVS, Sprouts, BJ’s, and The Vitamin Shoppe.

Our Team

Anya Kelly

Anya founded Ciao to bridge the gap between customer expectations and reality, recognizing the profound impact of every brand touchpoint on the overall customer experience.

Anya’s expertise lies in building and evolving CX programs at high-growth, global D2C and eCommerce brands. She is passionate about transforming reactive CX organizations into proactive engagement, loyalty, and insights engines that drive growth, retention, and customer-first thinking.

Founder & Principal Consultant

Andrew Rickards

Co-Founder & Advisor

A cross-functional leader and experience fanatic, Andrew’s launched, scaled, and refined CX programs for D2C disruptors including Dollar Shave Club, Ritual, and MUD\WTR.

Andrew thrives in creating operational efficiency that produces delightful experiences and is inherently driven by discovering, understanding, and capitalizing on what makes consumers tick.

Our Results speak for themselves

$6M+

Increase in CLTV growth

20%

increase in revenue from subscription and loyalty programs

25%

Reduction in churn

50%

decrease in customer support response times

$2M+

in upselling and cross-selling revenue

95%

customer satisfaction (CSAT) over 12 months

What the faq

Here are some common questions about our services and how we approach customer experience.

  • Customer experience (CX) encompasses every interaction a customer has with your brand. It's about creating meaningful connections and ensuring satisfaction throughout their journey. A strong CX strategy can lead to increased loyalty and retention.

  • We develop tailored strategies that enhance your customer interactions. Our approach integrates CX principles across all touchpoints, ensuring a seamless experience. This ultimately drives growth and improves customer retention.

  • We specialize in scaling CX for startups in various sectors. Our expertise spans health & wellness, food & beverage, beauty, and tech. This diverse experience allows us to tailor solutions to your specific needs.

  • With our strategies, you can expect improved customer satisfaction and loyalty. We focus on measurable outcomes that contribute to your business growth. Our goal is to help you achieve sustainable success.

  • Getting started is easy! Simply reach out to us, and we’ll schedule a consultation. Together, we’ll explore your goals and how we can enhance your customer experience.

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