Challenge (Clevr Blends)

Clevr Blends, a rapidly growing subscription-based CPG brand, was facing challenges in maintaining an efficient customer support system as their customer base expanded.

They needed to improve the user experience to retain more subscribers, optimize their response times, and reduce WISMO (Where Is My Order) contacts caused by transactional inefficiencies.

Additionally, they lacked actionable insights into customer behaviors and needed to expand their support capabilities across new channels.